Vol. 12 No. I and II (2023): Jan - Dec

Research article

• Enhancing Project Controls Effectiveness: The Role of Project Controls Team in DrivingProject Success

  Prof. Milind D Jagtap, Sagar Gaur (Author)

  01-09

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• A Guiding Map on How To Manage Implementation of Innovation Projects In Industry 5.0

  Saurav Kumar (Author)

  10-22

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• Effect of Green Marketing Tools on Green Consumer Behavior of Tourists

  Prof. (Dr.) Suneel Kumar, Dr. Nisha Devi (Author)

  23-45

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• Investigating the Factors that Affect Goal-Based InvestingBehaviour: An Empirical Study

  Aman Amber Gandhi, Dr. Anuradha R (Author)

  46-54

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• Behavioral Intention of Gen Z Towards Investment in Cryptocurrency

  Aarushi Joshi, Dr Dippi Verma (Author)

  55-72

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• Customer Perception Towards Push Notification Marketing Strategies Practiced By Companies

  Aalok Agashe, Dr Boopathy S (Author)

  73-84

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• Exploring Uncharted Avenues For Niche B2b Software Companies: Innovative Digital Marketing Strategies In New India To Expand Reach To New A

  Dhairya Veerwani (Author)

  85-90

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• Awareness and Usage of E-wallets Among People in Tiruvarur District

  Dr. M.ILAMPIRAI (Author)

  91-97

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• Harmony at Work: Nurturing Employee Wellbeing Through Mindfulness Practices:A Literature Review

  Ms. Saniya Ulhas Shiurkar (Author)

  98-105

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