A Study on Importance of Service Quality Dimension for Selection of Educational Institute in India

Abstract

The main objective of the paper is to study the factors that influence the students’ selection criteria for management colleges. The paper considers various factors & the level of involvement influencing students’ choice when going for higher studies. The various Jactors include the five dimensions of SERVQUAL model which are Responsiveness, Assurance, Tangibles, Empathy and Reliability also known as RATER, the extent to which price matters to them. 

The survey method has been employed to collect data from the respondents. It has been found that the most important dimension of service quality expectations is Responsiveness, Assurance & Empathy. Price is a crucial element as around 70% of the respondents consider price factor while selecting college of their choice. 

The study concludes that college's attitude towards students holds higher value for students, responsiveness, assurance & empathy are most expected by the students.