Politics and Event Marketing- A New Emergence

Abstract

Marketing means understanding and responding to customer needs, a prerequisite for any organization’s success. Marketing is used to identify the customer, to satisfy the customer and to keep the customer. Philip
Kotler defines marketing as 'satisfying needs and wants through an exchange process'. Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that
underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. It includes the coordination of 4 P’s of marketing: Product, Price, Place and Promotion. From last decade marketing have expended to every area. Marketing is used in everywhere now. So, there are new
concept originated in marketing. Politics marketing and Event Marketing are both of new one concepts. Political marketing is about how political elites use marketing tools and concepts to understand, respond to,
involve and communicate with their political market in order to achieve their goals. Political elites include candidates, politicians, leaders, parties, governments, government departments and programmes, NGOs and
interest groups. Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event
marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays. This paper examines the utility of the politics and event marketing. . It also considers the propagation and evolution of the politics and event marketing. This paper also examines thathow both of marketing concepts help to their respective organization to boost their market share