A Case Study on Market Potential ofOkaya Batteries in Delhi & NCR

Abstract

Major objectives of the study are, to study and analyze the market potential for OKAYA batteries in Delhi & NCR. So survey has been conducted on the sample of 80 dealers, which is to identify the weakness & strength of product sales & to facilitate the solutions to the core sales problems & to provide the idea of improvement & to know about the satisfaction level of retailers. For this study researcher opted for primary research tool which is a questionnaire, consisting 10 open ended
questions. The total numbers of respondents studied were 80 dealers. Throughout this study, the main dealers of OKAYA batteries were approached and their responses were collected. All the questions were open ended as respondents were given a choice to answer all the questions the way they wanted. It was found that most of the dealers were in a very satisfactory position selling OKAYA’s products but was not satisfied with the amount of selling schemes of OKAYA. But, the distribution channel must be strong and well circulated so that it can
cover each and every remote location.